The innovation and transformation triggered by Nargis Shaheen’s entry into the fashion industry justifies the comparison. With a design philosophy rooted in constant change, improvement and originality, the designer has already become a force to be reckoned with. One of the brightest fashion stars of the industry, she remains committed to bringing the very best to her customers without fail. She says, “I have been given tremendous love by everybody but my vision goes far beyond that. I regard myself as an entrepreneur as someone who’s artistic ability can be portrayed in everything that I do. Fashion is a medium that can speak volumes, bridge the gap between cultures, allows human expression like nothing else can. I am lucky enough to be in love with my work, and I intend to use that privilege to the fullest”. The designer admits that amongst all of her muses, her family remains the most important.
When Nargis Shaheen graduated in 2013, she had a clear idea of what she wanted from her brand. She wanted to challenge the status quo and bring energy and vitality to the almost non-existent designer retail market. And that is exactly what she did.
Nargis Shaheen started in 2015 with one retail outlet and a small stitching unit where Nargis’s sole focus was to provide ready to wear fashion that reflected an elegant fusion of east and west. Today Nargis Shaheen is Pakistan’s most diverse designer fashion brand with prêt a porter, couture, formal wear, lawn, embroidered fabrics, linen and cottons all within one affordable label while boasting an extensive retail online network while also exporting to international destinations including India, UK, USA.